Drive Engagement with STEPPS Framework: Strategic Content Topics – Enhance Shareability & Audience Connection

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Jonah Berger, a marketing professor at the University of Pennsylvania, developed the STEPPS framework. His framework consists of social currency, triggers, emotions, public, practical value and stories, gives marketers a tried and tested structure to apply to any potential undertaking so that ideas can be evaluated scientifically for the best possible chance of success.

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